BLOOD, SWEAT & RUBBER.
ISTD submission. Brief 'Fickle Fads and Dedicated Followers of Fashion', landscape magazine created to communicate the dynamic history of the BMX. The brief asked to create a typographic design that explores the subjects of 'fads', using BMXs roller-coaster past as a narrative.
I developed an eccentric use of display type and accompanying body text that represented the flow of events that occurred in the last 40 years. Creating experimental typography that pushed my boundaries and questioned my own style as a designer.
Paper stock - Fenner Redeem 130gsm